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Most of you have heard the words Google adwords or have even used it. nike shoes According to a survey done to people who have used Google adword, 95% have failed some miserably due to the rising cost of advertising on this giant, most liked search engine. Some have depleted their savings accounts with the notion that, by trying different advertising campaigns, they might hit the jackpot. Let us face the facts, in order for one to excel in any endeavor, hard work, determination and smartness must accompany the individual. Google adword advertising is no exception.For the newbies, Google adword involves placing your ad on Google search results or at Google partner sites where you pay for only the clicks people made to come to your site with the hope of making sales. It involves choosing a keyword and setting out a campaign such that when people search for it, your ad appears in the search results. Due to competition, these keywords are bid just like in an auction where Google will show the highest bid keyword first. After all they want to make money too.